Why You Should Spend No Time on Admin Tasks as an Agency Owner
You might not notice it, but small tasks like replying to emails and updating spreadsheets are eating up your time, and costing you money. As an agency owner, your time is your most important resource. Every hour spent on admin work is time you could use to grow your business, build client relationships, or develop […]
11 Tools To Automate Your Marketing Business
I love automating as you know. These tools make me perform the best I can. Without having to do repetitive & manual stuff I dislike. ZapierZapier is the glue of my marketing business that can connect over 3,000 web apps, allowing them to work collectively without any manual intervention. For instance, I use Zapier to […]
Goldmine Google Search Console Script
Never miss any hidden gems again. Use my GOLDMINE script to automatically get all Search Console search terms and put them into a ‘Goldmine’ ad group in your Google Ads account(s). Find the full details here: https://www.linkedin.com/posts/marc-cornelius_golden-search-console-terms-in-your-google-activity-7193235940322988033-7whO?utm_source=share&utm_medium=member_desktop
Sending UTM & GCLID to Pipedrive
UTM parameters are crucial for measuring the effectiveness of marketing campaigns. They help you gain insights into user behavior and refine your marketing strategies. For marketers, leveraging these parameters enables Offline Conversion Tracking in Google Ads and other platforms for Lead Generation campaigns. In this case, we are handling Pipedrive. It’s the most common used […]
How to Collect UTM & GCLID in your Elementor Forms
UTM parameters are important for understanding how well your marketing campaigns work. By capturing these parameters, you can learn a lot about what your audience does and improve your marketing efforts. For a marketer, implementing this functionality makes it possible to do Offline Conversion Tracking in Google Ads for your Lead Generation campaigns. This is […]
Applying Cialdini’s techniques of influence
Robert Cialdini in his book talks about six influencing techniques that can be used to convince potential customers to make the move to becoming an actual customer. You should reflect at least two of these in your ad copy to convince people to click on your ad. But note that you have to be able […]
How do you determine your hourly rate as an online marketer?
A tricky question in my opinion, as I myself have wrestled with determining my hourly rate. Sure, you can decide what you want to earn, but will clients be willing to pay it, and are you worth your hourly rate? In this article, I explain how I came to determine my hourly rate and offer […]
Save time with the CONCATENATE and SPLIT functions in Spreadsheets
For years, I’ve been manually adding and splitting data. Oops. Until a few weeks ago, when I was pointed out that you can automate this with two handy EXCEL (or Spreadsheets) functions: Concatenate and Split. Concatenate First up, Concatenate. With the Concatenate function, you can bundle values from multiple cells. This is ideal, for example, […]