Applying Cialdini’s techniques of influence
Robert Cialdini in his book talks about six influencing techniques that can be used to convince potential customers to make the move to becoming an actual customer. You should reflect at least two of these in your ad copy to convince people to click on your ad. But note that you have to be able […]
How do you determine your hourly rate as an online marketer?
A tricky question in my opinion, as I myself have wrestled with determining my hourly rate. Sure, you can decide what you want to earn, but will clients be willing to pay it, and are you worth your hourly rate? In this article, I explain how I came to determine my hourly rate and offer […]
Save time with the CONCATENATE and SPLIT functions in Spreadsheets
For years, I’ve been manually adding and splitting data. Oops. Until a few weeks ago, when I was pointed out that you can automate this with two handy EXCEL (or Spreadsheets) functions: Concatenate and Split. Concatenate First up, Concatenate. With the Concatenate function, you can bundle values from multiple cells. This is ideal, for example, […]